In 2016, CGA and a coalition of more than a dozen members entered an agreement with the Indianapolis Motor Speedway to promote 811 at the 100th running of the Indianapolis 500, as well as at the Grand Prix of Indianapolis and Brickyard 400 races.
The theme of this campaign was “Yellow means caution on and off the track,” which helped connect the yellow caution flags found at racetracks with the yellow flags used to mark the approximate location of underground gas and oil facilities. CGA will carry this campaign theme into its 2017 motorsports marketing efforts, including some new social media artwork featuring the Shell Pennzoil No. 22 car.
If your organization sponsors racing in your area – whether it’s local dirt track racing or a superspeedway that hosts top-tier professional racing circuits – CGA encourages you to use the following “Yellow means caution” marketing tools, found in this toolkit:
- Web banners, available in multiple sizes for use on a track’s website
- Social media artwork, for use on track Facebook or Twitter accounts
- Full page program ad, for use in 8 ½ X 11 inch printed programs
- Video board animation, for use on high definition, rectangular boards
If you use these tools, CGA would like to hear about it. Please contact us at firstname.lastname@example.org to tell us about your sponsorship.