A Weekly Feature on Industry Topics & Tools

8/11 Day is Just Around the Corner

7 July 2022
Author: Sarah Daley
Number of views: 2597
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8/11 Day, or 8-1-1 on the calendar, is a little over a month away – visit CGA’s 8/11 Day Toolkit today to download media outreach templates, interview guides, social media messages, infographics and much more!

If you haven’t already, head over to Engage to share your organization’s 8/11 Day plans with fellow CGA members. Still in need of 8/11 Day inspiration? Check out case studies of successful member efforts from years past for ideas on how to make your 8/11 Day outreach stand out.

8/11 Day 2022 is already set to put safe digging awareness front-and-center at two major events: the Minor League Baseball Field of Dreams game and three major Houston-area Live Nation concerts!

A coalition of CGA members has taken on the shared responsibility of funding 811’s official partnership with MiLB’s Aug. 9 Field of Dreams game and participation in the Aug. 11 media blitz. Modeled after the popular movie of the same name and set in Dyersville, Iowa, 811’s partnership with the MiLB Field of Dreams game includes intellectual property and marketing rights as well as TV-visible and in-stadium signage during the game, and website takeovers combined with social and other digital content reminding everyone about the importance of the 811 process.

Stay tuned for how you can help promote 811’s partnership with MiLB’s Field of Dreams game, and please join CGA in thanking the following member-sponsors for their participation: 811 Chicago, Black Hills Corporation, Boardwalk Pipelines, Buckeye Partners LP, Energy Transfer, Equistar Chemicals LP, Iowa One Call, Magellan Midstream Partners LP, Phillips 66, Pipeline Association for Public Awareness (PAPA), PG&E and Texas811.

811 will also be center stage at three Live Nation concert venues in Houston through a partnership that will include 811 video advertisements and signage before and during performances. The partnership will also include a robust digital and social media campaign from Live Nation with geo- and demographic targeting. Many thanks to Air Products, CenterPoint Energy, Dow Chemical, Energy Transfer, Enterprise Products, Equistar Chemicals LP, ExxonMobil, Kinder Morgan, Magellan Midstream Partners LP, Marathon Pipe Line, Phillips 66, Plains All American Pipeline and Texas811 for collaboratively funding this major Houston awareness effort around 8/11 Day.