CGA unveils new national 811 tagline and animation ahead of National Safe Digging Month
Author: Kelly Cahill, CGA Communications Director and Press Secretary
CGA has developed a new 811 tagline to reflect the ongoing evolution of the damage prevention industry, and reinforce the importance of consistent use of 811 for every project.
An Educational Programs & Marketing Committee task team launched an 811 Revamp Task Team last year, which has been working on shifting from an 811 strategy focused on awareness to one focused on behavioral change. The updated 811 tagline emphasizes the fundamental relationship between 811 and safety, while also promoting the need for consistency and contacting 811 for every project, regardless of its size and scope.
The new tagline is relevant to both professionals and homeowners and instills a sense of responsibility and accountability in the individual who is digging.
We encourage you to include the new animation and tagline in your upcoming National Safe Digging Month (NSDM) activations and outreach through your social media, website, presentations, promotions and more to spread the word about this exciting new chapter for the 811 brand.
For more NSDM resources, check out CGA’s National Safe Digging Month toolkit, which includes new infographics, social media post examples, proclamations, case studies featuring creative initiatives and more. CGA also recently published its new excavator-focused NSDM toolkit, which offers tools to more effectively reach the excavator audience with key messages related to excavator-specific damage prevention practices. Please post your NSDM activities to Engage and fill out our brief form here.