The toolkit provides 811 resources for promoting the message and campaign.
CGA is pleased to announce a new first for 811 - serving as the presenting sponsor of a nationally televised sporting event - for this Saturday's Lone Star Shootout Presented by 811 at the Toyota Center in Houston.
The doubleheader of men's college basketball starts with the Texas A&M University Aggies facing the University of Arizona Wildcats at 12 noon EST on ESPN2, followed by the University of Arkansas Razorbacks taking on the University of Texas Longhorns at 2:30 p.m. EST on ESPNU.
This national presenting sponsorship is made possible thanks to a partnership with Shell Pipeline Company LP.
Millions of TV viewers will see the 811 logo on TV-visible signage, signage on the basketball goal/hoop support apparatus, floor decals and integration into the midcourt logo. Additionally, a total of eight 30-second television spots will air across both games, and the 811 logo will be included on the press conference backdrop for all four teams.
This initiative will also reach the thousands of fans in the arena through a full-page event program ad, an outreach table on the concourse, on-court promotion and 30-second video board spots. And another first for 811 - CGA is providing students from Texas A&M, University of Texas, Arizona and Arkansas free tickets to the event. Selected representatives from the schools together with the MVP from each match-up will be photographed in front of the mid-court 811 logo for the media.
We hope you'll share in our excitement about this major national media opportunity by downloading the Lonestar Shootout Presented by 811 toolkit, which includes social media artwork and messages to use this week leading up to the games.
Join us in reminding basketball fans to respect the lines, on and off the court!