The toolkit provides 811 resources for promoting the message and campaign.
This Sunday, the Indy 500, “The Greatest Spectacle in Racing,” will celebrate its 100th running, and 811 will be there as part of a year-long sponsorship at the historic Indianapolis Motor Speedway (IMS).
The 811 logo and message will be on display via LED board signage, video public service announcements, public address announcements and a full-page program ad at the 100th running of the Indianapolis 500 this Sunday and the Brickyard 400 on July 24 at IMS.
IMS will also share information and graphics about 811 via social media and on its website IndianapolisMotorSpeedway.com, throughout the entire summer.
Two weeks ago, IMS featured TV-visible signage at turns 12/13 and 13/14 – the final turns before the start/finish line at the Grand Prix of Indianapolis, televised live on ABC.
In addition, Joey Logano, driver of the No. 22 Shell-Pennzoil Ford, will showcase the 811 logo and message at IMS's Brickyard 400 in July, along with a media event in an attempt to secure local and national coverage.
CGA research has found that 1 in 3 adults who plan to dig in the next year will either watch or attend a NASCAR race this year, making this a very important part of the 811 campaign.
Help us celebrate this major accomplishment for the 811 message by downloading social media artwork and text in the Indianapolis Motor Speedway folder by clicking here.
Big thanks go to the following sponsors for making this history-making campaign possible: