811 Member Update

CGA and Phillips 66 Pipeline LLC have partnered to create an interactive, educational app that targets football fans and promotes pipeline safety messaging – and now we need your help to spread the word about the “Make the Call” app before the Big Game this Sunday.

The “Make the Call” app is now available online in the Apple Store and in Google Play for both tablet and phone devices.

The app gives users the chance to make predictions during football’s biggest game, set to be played in Houston this Sunday. Those who download the app and participate before and on game day will be prompted to answer questions about the game such as, “Which player will catch the opening kick-off?” and “How many yards will the first punt be returned?” After responding to the questions, participants are presented with pipeline safety messages about calling 811 to ensure that buried utility lines are marked before any digging project. App users strive to make “good calls,” competing for an awesome grand prize – a Disney gift card valued at $8,500! 

The “Make the Call” app is an excellent opportunity for damage prevention stakeholders to tie our important message to a media-saturated cultural event that captures the nation’s attention. Phillips 66 has created a toolkit to help CGA members spread the word about the free, fun “Make the Call” app. Click here to visit the toolkit now.

Download the social media messages, graphics, template email and newsletter copy, and more from the “Make the Call” toolkit today. Engage your communications staff as soon as possible about incorporating toolkit messaging into your scheduled social media, customer mailers, employee communications and other media channels.

Here are easy ways to spread the word TODAY:

  • Place one of the toolkit images on the homepage of your website and/or web ticket entry page, and have it link to www.MaketheCallApp.com
  • Adapt the email templates to share the message with employees, customers, subscribers and regional partners.
  • Share messages and images on social media repeatedly leading up to the Big Game.

Don't forget that the “Make the Call” app is now available online in the Apple Store and in Google Play for both tablet and phone devices. Download our toolkit today so you’ll be prepared to start spreading the word about this fun interactive game as soon as it’s released!
 

811 Toolkit

The toolkit provides 811 resources for promoting the message and campaign.