Educating the public about 811 can be challenging because they cannot see the underground facilities we are all trying to protect.
To overcome this challenge, CGA worked in partnership with leading experiential marketing company Brightline Interactive to produce the 811 Virtual Reality (VR) Experience.
This custom-built software uses leading VR technology HTC Vive to allow people to enter a virtual world where they can see underground facilities that run under their virtual front yard.
During the experience, users will wear the HTC Vive mask and headphones and have 81.1 seconds to call 811, wait for the marks and then dig with care (using hand controllers), as they place up to 10 unique landscaping and yard improvement items in their virtual front yard.
Upon completing the experience, users will take a short survey on a tablet to measure their previous awareness of 811 and likelihood to use 811 in the future, among other areas of study. Upon completion of the survey, users will receive an email with links to easily share an image of their virtual front yard on Facebook and Twitter.